As founder and principal of DJ D-Mac & Associates, I have expanded our music service offerings to include live performance, further differentiating us in the event services marketplace.

• Daryle M. // Executive Producer & Art Director

• Adam K. (Auteur Productions) // Director, Videographer & Editor

Developed the creative brief and served as executive producer and on-camera talent in close collaboration with filmmaker Adam Krell of Auteur Productions. The production focused on capturing the transformative visual impact of LED uplighting in an event environment — using the lighting itself as the primary visual subject. Art direction prioritized atmosphere and color drama over conventional promotional talking-head formats.

The lighting promo video gave DJ D-Mac & Associates a client-facing asset that communicated a service that is genuinely difficult to describe in words — the immersive, transformative effect of dynamic LED uplighting in a live event space. The collaboration with Auteur Productions brought a documentary filmmaker's eye to promotional content, elevating the production quality beyond typical event services marketing.