Digital experience design across two decades and three distinct contexts: current brand strategy consulting engagements at Maciocha.Design, institutional and advocacy work for government-adjacent organizations through Home Front Communications, and enterprise e-commerce design for national retail brands through Virid Retail Solutions.

The range here is intentional. Designing for a luxury fashion brand's first direct-to-consumer launch, a federal advocacy organization's data-rich policy tool, and an independent journalist's professional platform are fundamentally different problems — unified by the same underlying discipline: making complex ideas clear, and making brand experiences perform.