Experience strategy and product design across financial services, e-commerce, and enterprise platforms — from enterprise-scale P2P payments at Capital One to peer-to-peer marketplace experiences at Outdoorsy and Shift.

The final three projects in this section — Blue Tip Investments, uBack Giving, and Watchtower Benefits — were completed at DESIGNATION Digital Design School through an embedded startup partnership program, where students worked directly with real startups on real product challenges. Blue Tip was a fully conceptual project. uBack was a real startup, now defunct. Watchtower Benefits rebranded as ThreeFlow and has since raised $87.8M in venture funding from investors including Accel and Emergence Capital.