Brand Strategy & Identity

Peptaste®

Peptaste® is a seasoning salt made from a unique blend of savory flavors first introduced in 1946.

Peptaste has proven itself a durable brand with a loyal fan base. Peptaste® had something rare: a beloved product with a 75-year heritage and loyal consumers across the country. What was absent was a brand worthy of that enduring story.

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The Arthur C. Clarke Foundation