Blue Tip Investments
Exploratory project for DESIGNATION (now the Flatiron School) to create an online crowdfunding platform for investing in start-ups.
Potential investors need a way to get informed and discover start-up businesses they can micro-invest in. There must be a low barrier to entry, both in terms of cost/effort and in terms of domain knowledge.
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Daryle M. // UI Designer
Caitlin B. // UX Designer
Tom K. // UX Designer
James R. // UX Designer
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Research interviews, prototyping, prototype testing interviews, research synthesis, ideation, design execution.
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High impact potential for an accessible micro-investing experience.