Product Design
uBack
uBack was a real charitable giving startup working with DESIGNATION (now the Flatiron School) as part of the school's embedded startup partnership program.
The uBack app aimed to make micro-donations frictionless — allowing users to give back to causes they cared about through everyday digital interactions. My team was brought in on a focused UI engagement: working from completed UX wireframes developed by a prior cohort, we were tasked with producing high-fidelity screens and a comprehensive style guide to unify two divergent versions of the app and prepare it for development handoff. The scope was deliberately bounded — this was a craft and systems challenge, not a discovery project.
The complete UX process documentation for this project lives at the direct link below.
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Daryle M. // UI Designer
Lainey S. // UI Designer
Shaleenee J. // UI Designer
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Conducted competitive analysis of charitable giving and social impact apps to establish visual benchmarks and identify differentiation opportunities. Working within uBack's established brand guidelines and building on the existing UX wireframe foundation, developed a high-fidelity UI system that unified the two app versions into a single coherent visual language. Produced a complete style guide to ensure consistency across all screens and support a clean handoff to the development team.
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Delivered a production-ready UI system and style guide that resolved the visual inconsistency between the two app versions and prepared uBack for development. The engagement demonstrated the ability to operate within defined constraints — an existing brand, an existing UX foundation, a real client with real development timelines — and elevate the product through disciplined craft and visual systems thinking. uBack has since ceased operations as a startup; the work here represents a real-world client engagement during the product's active development phase.
