Savings Engine
Exploratory project to create an easy-to-use savings goal experience for the underserved Mass Affluent market segment.
I served as Lead Designer for the research team tasked with creating marketable customer-oriented savings experiences. The team used a multi-phased approach to gather insights and ideas from prospects, customers, and associates across three targeted geographic markets, collecting 15 in-home empathy interviews, 12 prototype-testing interviews, and ideation sessions involving 25 bank associates.
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Daryle M. // Lead Designer
Amanda D. // Senior Business Manager
Chris A. // Project Manager
Gerald B. // Manager, Consumer Insights
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Research interviews, prototyping, prototype testing interviews, research synthesis, ideation, design execution.
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High impact potential, providing an innovative, intuitive, and customizable auto-savings tool to help the mass affluent reach their savings goals.
