Shift VDP Redesign
Shift Technologies, Inc. was an “end-to-end auto e-commerce platform transforming the used car industry with a technology-driven, hassle-free customer experience.”
Like other ecommerce product pages, online vehicle purchases take place on the Vehicle Description Page (VDP), where users expect to find detailed information to help in their purchase decision. But information hierarchy and discoverability in the VDP was problematic.
Our redesign solution involved isolating the page information and reorganizing into discrete page sections:
Photo viewer
Fulfillment
Vehicle highlights
Vehicle details [a. Features, b. Warranty, c. How It Fits, d. Brochure]
Vehicle history
Pricing information
Vehicle inspection
Customer reviews
Cross sells
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Daryle M. // Lead Designer & Researcher
Sean C. // Director of Product Design
Alec K. // Software Engineer
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Our redesign involved content and visual audit, redesign, usability testing, feedback synthesis, redesign iteration, and stakeholder interviews.
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The resulting design held high impact potential, providing innovative transparency and building user trust.
