Peptaste® had loyal fans across the country, but no way to reach them. The brand existed almost entirely on physical shelves in Western New York — a geographic constraint that was capping revenue and limiting the brand's ability to grow alongside its reputation. With the rebrand establishing a new visual identity worthy of the product's quality and heritage, the next problem was distribution: building a digital storefront that could take Peptaste® national, and make the ordering experience as confident and trustworthy as the product itself.

• Daryle M. // Lead Designer & Strategist

Designed and built the Peptaste® website and e-commerce platform on Squarespace, extending the brand identity system from the label redesign into every digital touchpoint — typography, color, photography direction, and tone of voice. Structured the site to serve two audiences simultaneously: new visitors discovering Peptaste® for the first time, and returning fans who simply needed a reliable way to reorder. Integrated e-commerce functionality to handle direct-to-consumer shipping across the US, with international capability to serve the growing overseas fan base. Ensured the digital experience matched the elevated brand promise established by the redesigned packaging.

The Peptaste® web and e-commerce launch directly extended the impact of the brand repositioning — transforming a locally distributed heritage product into a nationally and internationally shipping brand. Orders now arrive from fans across the United States and, through word of mouth among devoted enthusiasts, from several countries in Europe. The site stands as a complete end-to-end example of the Maciocha.Design practice: brand strategy and identity design translated seamlessly into a digital commerce experience that performs. Combined with the label redesign, the full engagement drove 400% sales growth.